HE INFLUENCE OF BLOCKCHAIN ON THE CONSUMER: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
(R2023-117291)

AUTHORS

SAMY MANSOURI, Université d'Orléans, Vallorem EA6296; Ransford Asibu, Université d'Orléans VALLOREM EA6296; Joseph Kaswengi, University of Orléans

ABSTRACT

This research contributes to the literature on blockchain and highlights the relationship between transparency, traceability, and trust in the retail world, and supply chain. This paper affirms that trust appears to be the most delicate element of traceability and transparency. It also establishes that both transparency and traceability gear toward trust. By building a theoretical concept to test the impact of blockchain on the consumer, a better understanding of how traceability ,and transparency can be combined to manage consumer trust has been provided. Moreover, this research has produced a wider knowledge of how these three blockchain concepts thus ,transparency, trust, and transparency work together; the effects they have on each other, and ,their impacts on retail. Results from this research will offer new insights for managers of for-profit firms and retailers in the implementation of blockchain technology.